To drive brand awareness and loyalty - at the same time increasing social media engagement through a back to school campaign targeting college students
The campaign focused on a contest to win a Back to School Shopping Spree. The contest required entrants to Snap & Share a photo of a JYSK product in their own space and share it on instagram to be entered in the draw. I tested the campaign through several forms of media, managing the entire campaign strategy from concept to roll out, including: budgeting, media buying, creative direction, product styling, photography, copywriting, and graphic design.
Leah is a very enthusiastic and creative individual - always delivering great work in good time. She doesn't require much direction which was a huge help for myself and the team. Her consistently high standard was highly valuable to get the precise look. Naturally creative and with an intuitive sense for design or artistic trends, Leah contributed to making all the promotional material much more visual and commercial. Her design aesthetic skills are very strong and definitely contribute value and excellence to the job at hand. She would be undeniably a great asset to any organization
- Jasleen Ahluwalia, Buying Director