client brief
Arc'teryx contracted me as an off-site designer to assist their team with overflow design during peak seasons. They required a dependable, self-starter with attention to detail to deliver the assets with little direction, on time and in good order. By outsourcing, they had a knowledgeable resource on-call, without the overhead of hiring a full-time employee.
execution
Following a creative brief, I designed ads that spoke to the establish brand guidelines. I used the images, copy and translation provided to build out ads in various sizes for international markets. The digital ads had to be delivered with strict specs and within a tight timeframe. Assets included programmatic display ads, social media and application content, site skins, and photo manipulation. I completed nearly 100 digital campaigns over 3 years, working off-site with minimal direction and adapting to the seasonal shifts within the brand.
feedback
Leah worked with the digital marketing team at Arc’teryx on a contract basis, producing digital campaign assets. She quickly become a valued asset to our team. Her experience and design capabilities allowed her to get up to speed very quickly on our brand standards, so she was able to design into strict brand guidelines, while still injecting her own creative input. She is a talented designer whose creative instincts can be trusted. When volume of work and timelines come into play, we appreciated that she was able to jump into a project with very little notice and meet our required deadline. Leah is dependable, professional, and a pleasure to work with. I wouldn’t hesitate to recommend her.
- Allison Abernethy, Digital Marketing Programs Manager
Arc'teryx Equipment Inc.