client brief
Develop a branded marketing package to create recognition of the Ovation brand through promotional and point of sale collateral. Our approach was to educate retailers and consumers on cuts, uses, and its nutritional value; with a goal that consumers would add lamb as a preferred protein in their weekly dinner planning.
execution
The project required original content creation. Everything from copywriting and photography - creating original recipes and food styling - to executing the final printed package was my responsibility. The completed promotional portfolio includes sell sheets and rack cards to educate retailers on the different cuts they could offer. At the consumer level, I created recipe cards, packaging and a shelf divider to make the brand stand out.
feedback
I worked with Leah on developing a brand for one of our new product launches at Centennial Foodservice. From day one, Leah gained our confidence by implementing process, which helped to keep the initiative on task and on time. Her ability to listen to our needs combined with her creative ability really made our experience enjoyable and successful. I would strongly recommend Leah’s services to any company looking to improve or launch their branding and marketing message.
- Jeff Balchin, Marketing Manager
Centennial FoodService